No demographic is as appealing to marketers as the millennial consumer, those folks born between 1981 and 2000. Many articles and studies have focused on reaching this elusive adult consumer, who has money and eschews traditional methods of communication in favor of a life largely spent online.
Here are some stats about your favorite target audience from three recent studies (with varying sample sizes/compositions) that focus on different aspects of millennial behavior.
https://www.adweek.com/digital/here-everything-you-need-know-about-millennial-consumer-159139/
